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   On behalf of the Universiti Utara Malaysia (UUM), we have pleasure to introduce you the ASEAN UNIVERSITY CONFERENCE ON PUBLIC RELATIONS AND COMMUNICATION 2019 (APRC 2019) which will be held at EDC Hotel and  Universiti Utara Malaysia commencing on the 26th until the 28th of April 2019.


     This is the fourth conference organized by UUM under The Institute of Public Relations Malaysia Students Association – UUM Chapter (IPRMSA-UUM Chapter) and Student Development & Alumni Office (PPA), College of Arts & Sciences. The theme for this conference is "Facing The IR 4.0 Challenges: Innovative Leaders, Communication Experts and Professional Thinkers". Among others, the main objective of this summit is to provide a platform for students and representatives of higher learning institutions in Malaysia and the Asian region to discuss and share thoughts on issues related to public relations and communication. The conference also provides a platform for ASEAN participants to develop positive intercultural relations with one another. Also create a vision of peace, harmony and cooperation among higher education institutions in the Asian region. 

     We personally invite all ASEAN countries to enjoy this APRC 2019 and gain valuable experiences from this conference. We look forward to meeting you in Universiti Utara Malaysia, Kedah in April 2019.

Ummi Sabrina
IPRMSA-UUM​ Chapter​

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